About Artist
Oman
 
Majeda Alhinai is an artist, designer, educator and co-founder of Brash Collective. Her background in architecture plays a key role in her fascination with form and sculpture. Majeda’s collaborative practice BC deals with transposing familiar forms found in popular culture and playing on their exuberance. The research is driven by the desire to re-imagine recognizable objects and represent them in an estranged form. While taking part in social commentary, the work also deals with experimentation and advancement in multiple disciplines, combining art and technology in the physical and digital realms. 
 
Lost in Translation
 
This collection explores texts, phrases and idioms that ofen get misinterpreted between the Arabic and English languages. Not only does it allude to the literality of language; the series also challenges the idea of the signifier and signified by placing focus on form and figure rather than the legibility of the text. By abstracting the form so much that the original meaning becomes illegible, and the image appears universal (unbound by translation of language). Here abstraction is a tool used to manipulate calligraphy into the portrayal of a sculptural form, rather than emphasizing meaning through words. Culture plays a large role in our understanding of words and images, and more recently vernacular culture in the region has become an amalgamation of sub-genres that infiltrate the local scene. That being said, this combination of Arabic calligraphy and street art is an example of the impact of ‘third-culture’ on visual rhetoric.